Ah, the slippery eel of language: “it.” We all toss “it” around like everyone should know what “it” is — but unless we pin it down, “it” can be anything from a grand vision to the smell of fresh tires in a retro garage. So, how do we clarify or define “it” without killing the magic of its ambiguity?

1. Define "It" by Energy, Not Just Form

Instead of asking “What is it?” ask “What does it feel like?”

• Is it a vibe, a tone, a pulse?
• Is “it” rebellion wrapped in nostalgia? A mood board waiting to happen?
• This approach frees us from the trap of prematurely naming or boxing “it.”

2. Use a Working Title (A Label for Now)

Treat “it” like an unnamed creature. Give it a placeholder name to hold its shape while it’s still being discovered.

• “Project Garagecore”
• “My Shadow Vision”
• “The Thing That Wants to Be Born”

Naming, even temporarily, helps focus our attention without requiring full clarity yet.

3. Reverse Engineer "It"

Instead of defining “it” head-on, describe its effects.

• “When I think about ‘it,’ I get that electric hum in my chest.”